Sue Parker And Darren Discuss Ageism In Advertising And The Role of Stereotypes

Managing Marketing

Sue Parker is the Executive Job Search Strategist at the Dare Group, who recently wrote a piece for mUmBRELLA sharing her opinions on the missed opportunity in the latest Meat and Livestock Australia television commercial for Lamb titled The Generation Gap.

The MLC TVC can be viewed here on YouTube https://www.youtube.com/watch?v=V1e0apyGASc

Her article was independently picked up by LinkedIn News Australia and put the topic of ageism and stereotypes at the top of the agenda.

Stereotypes plague the advertising industry. On one side we have many suggesting they are simply a short-hand way to communicate or identify a character, audience or type of person. On the other, research suggests that these stereotypes in-grain and support associated behaviours in society – from gender inequities to age and racial discrimination.

Sue shares her perspective on this topic of ageism, of which she is passionate and well informed.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

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For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.