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Amanda MacMillan – Nufarm (part one)
Manage episode 344109873 series 3161040
Konten disediakan oleh Ben Ice. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Ben Ice atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Multifaceted customers, multilayered relationships: Introduction to marketing's role at Nufarm; Amanda's team; marketing investment; customer-centricity; channels and growers; product and messaging, solving problems; consistency of the message; communications; nurturing an overarching brand; brand personality; 18th century guys with no teeth; customer insight; farmers on Twitter; social media; technical capability; Australian manufacturing; brands with stewardship; sales and marketing alignment; six questions in 60 seconds.
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