How We've Made Financial Education Part of Our Product (And Why!) | Katie Perry, VP of Marketing at Public.com

Market Like a Fintech

Fintech is supposed to be about financial education, empowerment and literacy.

But I think we can all agree, that sometimes there’s more talk than action. Or even worse, hypocrisy. When it comes to education, it can be a little unclear what that means. Does it mean Youtube videos? Blog posts? Webinars? Books?

The good news is there are some fintech companies that are taking the financial education challenge head on. They’re not just publishing a few blog posts about budgeting, but instead are designing curriculums, hosting virtual events and building a community.

One of those companies is Public.com, an investing platform where members can invest in stocks and also share ideas within a community of 1M+ investors. The Public.com team understood right from the beginning that the number one barrier to investing is psychological, and therefore the best way to overcome this is with a community.

We’ve talked about community before on the podcast, specifically about how to build a community through a Slack group. But Public.com has taken a different approach and made community literally part of the product.

Today I’m chatting with Katie Perry, VP of marketing at Public.com. We walk through three different marketing plays at Public: their recent program for NCAA student athletes, how they’re focusing on financial literacy and community, as well as their recent drops, which are individual campaigns designed to make a statement about who they are.

I found this chat with Katie to be very insightful and relevant, especially for B2C fintech companies that are targeting mass market customers, so I think you’ll enjoy.

Public website: www.public.com
Katie on LinkedIn: https://www.linkedin.com/in/katherineperry/
Public.com's drops: www.public.com/drops