74. Series 2 | Episode 37 A How-To Guide for Launching a Product Marketing Function in Your B2B Tech Start-Up, with Ashley Wood, VP of Marketing at LANDR

Market Mentors

This week’s guest has a proven track record of successfully launching and managing product marketing functions from scratch, which is a challenge many business leaders are currently struggling with.

In this episode, Ashley Wood, VP of Marketing at LANDR, provides a helpful how-to guide for launching a product marketing function in your B2B tech start-up.

We cover;

• If you don't have a product marketing function, why should you start building one now
• What needs to happen before you start a product marketing function
• What kind of product marketer Ashley suggests hiring as your first product marketer
• What areas a CEO should discuss with a product marketer to get them excited about a job like this
• How to prioritise things as a 'first in' product marketer
• The key 2 or 3 things to get done first to set yourself up for success
• When it's time to start hiring more people into the function
• Common pitfalls to avoid

And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.