Ep 345: Thinking Through Events

Market Proof Marketing: Home Builder Marketing Insights

In this episode, Kevin Oakley is joined by Andrew Peek and the incredible Julie Jarnagin (who it was discovered needs a catchy nickname)! The team discusses the importance of storytelling, and dives into a remarkably relatable conversation around a spike in summertime builder events. Kevin also shares knowledge around fluid and crystallized intelligence, and the evolution of the two throughout one's career.

Story Time (05:53)

• Julie shares a parenting bribe she approves of -- reading professional development books -- and relates it back to the importance of being able to positively impact those around you, using the book How to Win Friends & Influence People by Dale Carnegie.
• Andrew is looking for some new gym equipment, and is going through the painstaking process of getting quotes and comparing pricing. It made him think of what builders share is/isn't included in homes, and how detailed one should be with specs and features, including what order is the correct order to discover this information.
• Kevin discusses a marketer meme opportunity, resulting in some amazing advice about properly prepping for meetings and giving yourself time and space to tell stories vs. recapping what should be known.

In The News (21:25)

• Are Your Events Delivering Enough Value? (https://www.adweek.com/resource-library/are-your-events-delivering-enough-value/)
• Share of Smaller Home Lots Reaches New High (https://www.nahb.org/blog/2024/07/share-smaller-lots-reaches-new-high)
• Marketing muscles don't grow through familiar work (https://www.marketingweek.com/grant-mckenzie-marketing-muscles/)

Things We Love - Things We Hate (44:07)

• Julie is loving her kids spending a few weeks at their grandparents, and all of the positives that come from similar experiences in new places.
• Andrew has a love and a hate -- The Bear on Hulu -- having different feelings toward Season 1 and 2 than he did Season 3.
• Kevin gives us an update on a previous favorite -- his smart thermometer from his kids -- which is incredibly easy to use, but... kind of takes the fun out of it.

Bonus Conversation (51:40)

• Kevin brings up Realtor.com and properties you can choose after filling out a form that you may also be interested in, that prompts an email to be sent to you.
• The team discusses how there is some question on the builder side around how rigorous the matching is, and the quality of leads that are coming in.

Market Proof Marketing · Ep 345: Thinking Through Events

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Like and subscribe on your favorite platform!