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EPISODE 210- Ask Why: IBM Consulting's Executive Partner Marc Minguella's Guide to Market-Driven Transformation

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Marc Minguella is an Executive Partner at IBM Consulting, specializing in Innovation and Digital Transformation with over 20 years of experience. He has a proven track record in defining and executing business and IT strategies for major companies like CaixaBank, Catalonia government, General Electric, Sony, and Panasonic, both as an internal and IBM external consultant across Europe.

On The Menu:

1. Crucial role of customer experience in Digital Transformation.

2. AI’s huge potential, creating new business models and revenue streams.

3. Scaling AI beyond POCs, ensuring ethical governance.

4. Importance of AI and data governance, creating customer-specific models.

5. Embracing diversity in perspectives, and enhancing problem-solving.

6. Using the OKR framework to manage short and long-term goals.

Click here for a free trial: https://bit.ly/495qC9U

Follow us on social media to hear from us more -

Facebook- https://bit.ly/3ZYLiew

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Happy creating!

#MarcMinguella #IBM #Outgrow #Market #Transformation #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast

  continue reading

484 episode

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iconBagikan
 
Manage episode 434143835 series 3232865
Konten disediakan oleh Outgrow. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Outgrow atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Marc Minguella is an Executive Partner at IBM Consulting, specializing in Innovation and Digital Transformation with over 20 years of experience. He has a proven track record in defining and executing business and IT strategies for major companies like CaixaBank, Catalonia government, General Electric, Sony, and Panasonic, both as an internal and IBM external consultant across Europe.

On The Menu:

1. Crucial role of customer experience in Digital Transformation.

2. AI’s huge potential, creating new business models and revenue streams.

3. Scaling AI beyond POCs, ensuring ethical governance.

4. Importance of AI and data governance, creating customer-specific models.

5. Embracing diversity in perspectives, and enhancing problem-solving.

6. Using the OKR framework to manage short and long-term goals.

Click here for a free trial: https://bit.ly/495qC9U

Follow us on social media to hear from us more -

Facebook- https://bit.ly/3ZYLiew

Instagram- https://bit.ly/3Usdrtf

Linkedin- https://bit.ly/43pdmdU

Twitter- https://bit.ly/43qPvKX

Pinterest- https://bit.ly/3KOOa9u

Happy creating!

#MarcMinguella #IBM #Outgrow #Market #Transformation #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast

  continue reading

484 episode

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