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The rise and fall of iconic brands, and busting digital marketing myths
Manage episode 431664133 series 3550869
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Ever wondered why some of the most iconic brands of our time seemingly vanished overnight? Join us on a nostalgic journey as Mark, Freya, and Saufi dissect the spectacular rise and fall of some iconic brands. Freya shares her personal connection to Topshop and laments its closure, while Saufi provides an eye-opening account of Abercrombie & Fitch's rollercoaster history and remarkable resurgence. Learn how ignoring consumer preferences and failing to adapt can spell disaster for even the most beloved brands.
In the second segment, we challenge the myth that larger marketing budgets always equate to better results. Haydn and Rich discuss how smaller brands like Liquid Death and Surreal are making waves with smart, strategic marketing, proving that innovation and disciplined execution can outperform sheer spending power. They conclude with some practical tips on maximising your marketing ROI efficiently, emphasising the importance of quality leads over quantity.
Get involved!
Interested in debunking more myths and learning how to maximise your ROI without breaking the bank? Good news! We're hosting a webinar on 30 August at 3pm BST titled 'Don’t spend more, spend smarter: Maximising ROI on your marketing spend'. Join our expert team to:
- Learn how to prioritise where to spend your marketing budget
- Understand the planning stages that can help you reduce wasted spend
- Debunk digital marketing myths that add confusion to your planning
Check our socials and brewdigital.com to learn more and sign up.
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Chapter
1. Introductions (00:00:00)
2. The rise and fall of iconic brands (00:01:37)
3. Busting digital marketing myths (00:18:02)
4. Outro (00:32:20)
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