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The Intersection of Martech and PLG (Product-Led Growth) - Marketing Art and Science - EP5
Manage episode 438149664 series 3597870
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Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship and the dynamics of creativity and analytics in modern marketing.
12 episode
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