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How MOPs Can Use Data & Analytics to Become a Strategic Partner (ft. Crissy Saunders)
Manage episode 355112715 series 3446975
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In this episode we talk with Crissy Saunders, CEO at CS2 Marketing about how marketing ops is getting harder these days with an explosion of tech debt, why marketing ops still isn't always seen as a strategic partner & how to change that, and why marketing ops should own data & analytics.
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