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Marketing x Music Festivals, with Jeff Steinka

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Manage episode 427707170 series 3265559
Konten disediakan oleh Alexander Sofronas. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alexander Sofronas atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

This episode is sponsored by ASofronas Marketing Services.

Watch this episode on YouTube!

In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of AI in content creation. The conversation concludes with insights into future marketing trends and the importance of first-party data in a cookie-less world.

Join the Marketing x Analytics Community!

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Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

  continue reading

117 episode

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iconBagikan
 
Manage episode 427707170 series 3265559
Konten disediakan oleh Alexander Sofronas. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alexander Sofronas atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

This episode is sponsored by ASofronas Marketing Services.

Watch this episode on YouTube!

In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of AI in content creation. The conversation concludes with insights into future marketing trends and the importance of first-party data in a cookie-less world.

Join the Marketing x Analytics Community!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

  continue reading

117 episode

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