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The Advertising Geofencing Revolution, with Barbara Wardell & Ernesto Cullari

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Manage episode 457048936 series 3265559
Konten disediakan oleh Alexander Sofronas. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alexander Sofronas atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits.

The discussion covers the history and evolution of geofencing, the benefits of this technology for small businesses, and how it was especially useful during the COVID-19 pandemic.

They delve into technical aspects, the integration with different advertising platforms, and future innovations that may involve AI, along with several success stories demonstrating the real-world impact of geofencing on small business growth.

Watch this episode on YouTube!

Follow Marketing x Analytics!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

  continue reading

123 episode

Artwork
iconBagikan
 
Manage episode 457048936 series 3265559
Konten disediakan oleh Alexander Sofronas. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alexander Sofronas atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits.

The discussion covers the history and evolution of geofencing, the benefits of this technology for small businesses, and how it was especially useful during the COVID-19 pandemic.

They delve into technical aspects, the integration with different advertising platforms, and future innovations that may involve AI, along with several success stories demonstrating the real-world impact of geofencing on small business growth.

Watch this episode on YouTube!

Follow Marketing x Analytics!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

  continue reading

123 episode

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