Is Cold Calling Dead? Episode 1 Condensed Synopsis

MarketPulse: Pros & Pioneers

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In the inaugural episode of MarketPulse, we had the pleasure of hosting Kerry Guard, CEO of MKG Marketing, a digital agency that specializes in helping cybersecurity marketers build trust through SEO and digital advertising. Kerry shared her journey from studying photography to leading a pioneering digital marketing agency, emphasizing the importance of a "people first" culture in today's remote working environment.

Kerry provided invaluable insights into the changing landscape of B2B tech marketing, highlighting the shift towards a buyer's market where traditional cold outreach no longer holds the sway it once did. She stressed the importance of allowing potential clients to come to you when they're ready, focusing instead on building brand awareness and generating demand through quality content and SEO.

Listeners gained a wealth of actionable advice, including the foundational steps businesses should take before ramping up their marketing efforts and the significance of establishing a solid SEO and content strategy. Kerry's unique perspective on the importance of work-life balance, agile methodologies, and adapting to the evolving buyer's preferences offered a fresh take on how to approach marketing in today's dynamic digital landscape.

This episode is a must-listen for anyone looking to navigate the complexities of marketing in the tech sector while maintaining a strong, values-driven company culture. Tune in to hear Kerry Guard's fascinating story and expert advice on making your marketing efforts more effective and human-centric.

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