110. How to Scale Fashion E-Commerce with Enrico Fantaguzzi

Mastering eCommerce Marketing

Thanks for tuning in to another great conversation on the eCom Pulse podcast. Our host Eitan Koter is joined by Enrico Fantaguzzi, a seasoned e-commerce expert with over two decades of experience working with some of the biggest names in luxury fashion, including Gucci and TOD's. Enrico’s journey has taken him from the early days of digital transformation in the fashion industry to becoming a leader in managing complex e-commerce operations.

In this episode, we talk about how the fashion industry is adapting to current trends like sustainability, and Enrico shares his thoughts on what really drives profitability in e-commerce today. We also explore the balance between the front-end experience and back-end efficiencies that are key to staying competitive, especially in the face of giants like Amazon. Enrico also gives us a peek into his Digital Fashion Academy, where he’s helping companies improve their e-commerce strategies with hands-on training.

Whether you're launching your first online store or expanding an established brand, you’ll find some solid tips in this discussion—without any unnecessary complexity. Let's jump in.

Website: https://www.vimmi.net

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Podcast website: https://vimmi.net/ecom-pulse-podcast/

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LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

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Guest: Enrico Fantaguzzi, Co-Founder, Digital Fashion Academy

LinkedIn: https://www.linkedin.com/in/enricofantaguzzi/

Digital Fashion Academy: https://www.digitalfashionacademy.com/

Watch the full Youtube video here:

https://youtu.be/_2awEUO21A8

Takeaways:

• Sustainability is a growing concern in the fashion industry, and companies need to invest in sustainable practices to maintain a competitive advantage.
• E-commerce profitability requires a focus on optimizing costs, managing revenue streams, and prioritizing projects based on return on investment.
• Data analysis is crucial for understanding customer behavior, identifying areas for improvement, and making informed business decisions.
• Project management techniques, such as involving key stakeholders and estimating effort and return on investment, can help prioritize and execute e-commerce initiatives.
• Enrico's Digital Fashion Academy offers online courses to help companies navigate the complexities of e-commerce and digital strategy.

Chapters:

00:00 Introduction and Discussion on the Heat in Italy

04:25 Trends and Challenges in the Fashion Industry

08:41 Roadmap for E-commerce Profitability

13:28 The Role of Data Analysis in E-commerce

19:16 Choosing the Right Channels for E-commerce Growth

25:46 The Importance of Data Analysis in E-commerce

31:29 Introducing the Digital Fashion Academy