SS20 - #55: How To Use AI To Augment And Automate B2B Sales With Jeff Winter Mastering Modern Selling podcast

SS20 - #55: How to use AI to augment and automate B2B Sales with Jeff Winter

11M ago 1:02:25

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Join us as we sit down with industry leader Jeff Winter, who transformed from an average LinkedIn user to a thought trailblazer in just two and a half years. Alongside Jeff, we welcome the return of Carson Heady, who updates us on his new role at Microsoft for Tech for Social Impact, and the noble pursuit of building a social selling engine for the global good.
Just imagine the possibilities when personal branding and content creation merge. Jeff gives us a crash course in authentic storytelling and shares how his personal brand has supercharged his company's visibility. But we're not just talking LinkedIn strategies - we delve into the powerful world of AI, examining how it's revolutionizing everything from lead prioritization to recruitment. And, if you're worried about automation taking over, Jeff shares his firsthand experiences of how AI can enhance and augment our creative efforts, rather than replace them.
In our final act, we go full circle, returning to the power of LinkedIn as a tool for personal brand building and sales. Jeff lets us into his tricks of the trade on how to utilize AI technologies, like ChatGPT, to increase visibility. This is not just an episode; it's a masterclass in building your brand, engaging your audience and harnessing the untapped potential of AI. So, why wait? Tune in and let us guide you into the exciting future of B2B sales.

Don't miss out—your next big idea could be just one episode away!

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Chapter

1. Social Selling 2.0 and Personal Branding (00:00:00)

2. LinkedIn Growth Strategies and Learnings (00:14:54)

3. Personal Branding and Content Creation (00:26:33)

4. Building Personal Brand and Supporting Company (00:33:27)

5. AI in Industry 4.0 (00:43:31)

6. Augmenting LinkedIn With AI (00:48:46)

7. Brand Building and Sales on LinkedIn (00:53:47)

100 episode