Ana Andjelic Shares Why Brands Like Goop are Revolutionizing Brand Strategy [Ep. 28]

Mastering the Attention Economy

Konten disediakan oleh Ari Lewis. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Ari Lewis atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

4y ago 23:37

M4A•Beranda episode

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ana Andjelic. Ana Andjelic is an experienced strategy executive who specializes in modern fashion, luxury, and lifestyle brands. Named to Forbes CMO Next, Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, public speaker, and advisor. She lives in New York City.

We discuss Ana's new book, the future of brand strategy, why status doesn't equal wealth, and how brands are adjusting to the aspiration economy.

Follow Ana on Twitter: https://twitter.com/andjelicaaa Subscribe to Ana's Newsletter: https://andjelicaaa.substack.com/ Pre-Order Ana's Book: https://www.amazon.com/Business-Aspiration-Cultural-Environmental-Capital/dp/0367554402/

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/

Produced by Courtnie Lewis: https://www.courtnielewis.com

Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

42 episode

#Business #Marketing #Ari Lewis