How to Scale to $1M with No Marketing Budget

Masters of Home Service

With the right strategies, scaling a business to $1 million without a marketing budget is possible. This episode dives into practical tips, including leveraging Facebook groups, the power of email marketing, using Google My Business for visibility, and creating client loyalty through personal touches. Learn how to build momentum and keep it going with actionable advice designed for home service pros. Join host Adam Sylvester and Crystal Hamm of Go 2 Girls.

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[00:00] Introduction to the episode and guest

[01:29] Growing revenue to $1 million without a marketing budget

[02:39] Using Facebook and free tools like Canva as a primary lead generation tool

[06:01] The importance of email marketing for client engagement and retention

[07:31] Utilizing Google My Business and collecting reviews to boost visibility

[08:50] Building credibility through a professional website and social presence

[09:26] How automation and systems like Jobber support scaling efforts

[10:37] Implementing a referral program for clients and team members

[12:13] The role of customer service in creating loyal, long-term clients

[13:39] Creating personal touches like welcome gifts and small gestures

[15:34] Handling mistakes to build trust and convert feedback into loyalty

[17:19] Recruiting and retaining quality employees as a foundation for growth

[19:36] Final advice for scaling, including free tools and local contests

[21:03] Encouragement to focus on momentum and the flywheel effect

[22:02] Adam’s Key Takeaways: Create a referral program, utilize Facebook groups, email marketing