MC Fireside Chats - June 12th, 2024

MC Fireside Chats

In a recent episode of MC Fireside Chats, hosted by Brian Searl, several industry leaders gathered to discuss various aspects of the glamping and outdoor hospitality industry. The panel included Miguel Ángel Huerta Vallejo, Todd Wynne-Parry, Alessandro van de Loo, Zach Stoltenberg, Sarah Stahl, Sarah Martin, and James Martin. Zach Stoltenberg from Clockwork, an architecture firm in Kansas City, opened the introductions, discussing his work in building glamping resorts globally. Miguel Ángel Huerta Vallejo, President of the Mexican Glamping Association, expressed optimism for a booming summer for glamping. Todd Wynne-Parry of Horwath HTL highlighted his consulting services for the hotel and glamping industry, focusing on the US and international markets. Alessandro van de Loo, representing a family business operating eight glamping resorts in Europe, shared his experiences and market insights. Sarah Stahl, Marketing Director for ReTreet Resort in Alabama, talked about their unique offerings and rapid expansion. Sarah and James Martin from the UK discussed their company Glawning, which specializes in glamping awnings for campervans, and their successful festival, Glampfest. The discussion then shifted to current trends and challenges in the industry. Zach Stoltenberg raised the issue of a potential slowdown in advance bookings and long-distance travel, asking if similar trends were visible in the glamping sector. Sarah Stahl reported an increase in demand at ReTreet Resort, thanks to their unique position as the only glamping site in Alabama, which has led to high occupancy rates and growing waitlists. Alessandro van de Loo noted that while occupancy was rising in Europe, guest spending on-site had decreased. Todd Wynne-Parry added insights into the broader hospitality industry, noting the impact of high credit card debt and decreased tourism. Economic conditions and their impact on glamping were also discussed. Zach Stoltenberg pointed out that glamping might benefit from being a closer and more affordable travel option during tough economic times. He emphasized that glamping tends to remain resilient because it offers a unique and appealing experience, even when other travel sectors face challenges. Sarah Stahl provided insights into the development and growth of ReTreet Resort, describing their phased approach to building, which allows them to continuously add amenities and meet customer demand. Sarah and James Martin elaborated on the evolution of Glawning, from its inception to organizing Glampfest, highlighting the importance of community and lifestyle in their business model. Miguel Ángel Huerta Vallejo discussed the importance of understanding market demand and being flexible with pricing strategies. He emphasized the need for professionalization in the industry to stay competitive. The panelists also discussed booking patterns, with Alessandro van de Loo explaining the varied booking behaviors in Europe, from early reservations to last-minute bookings, and Sarah Stahl noting that most of their bookings at ReTreet Resort occur three to six months in advance. The episode concluded with a discussion on the future of the industry and how operators can adapt to changing market conditions. The panelists agreed that while the industry faces challenges, the demand for unique outdoor experiences remains strong, and operators must stay adaptable and responsive to market trends. The conversation underscored the resilience and innovation within the glamping and outdoor hospitality sector, offering a positive outlook for its continued growth and success.