What L&D Professionals Can Learn From Marketing: Part 1

Measurably Better Learning

How to Create Effective Training in a Global, Multilingual, Multicultural Workplace Free eBook here- https://www.ingenuiti.com/ebook-signup/

The Secret to Making eLearning Memorable Free Resource Here- https://www.ingenuiti.com/secret-to-making-elearning-memorable/

Welcome to Measurably Better Learning, the show built for Learning & Development professionals, instructional designers, and corporate leaders.

This episode was created to help you market your learning and development to leadership teams.

What to Expect:

Marketing as an Essential L&D Strategy:

The necessity of considering marketing strategies early in the learning program development process and how different levels of marketing can be applied, depending on the nature of the training. Perceptions about

Marketing in L&D:

Reframing the concept of marketing for the learning and development space. This involves shifting the mindset from creating learning content to actively ensuring it captures and retains our learner’s attention.

Understanding the Attention Economy:

The ins and outs of the attention economy, where capturing the learner’s focus in our digital world is difficult but critical. Debunking myths about attention spans and emphasizing the cognitive capabilities that support sustained attention.

Marketing Strategies for Learning:

Practical marketing strategies that can enhance learner engagement and actionable tips to help L&D professionals create learning experiences that are not only educational but attention-grabbing.

Connect with us on your favorite social media platform:

Instagram - https://www.instagram.com/measurablybetterlearning/

Facebook - http://facebook.com/measurablybetterlearning

Twitter (X) - https://twitter.com/MB__Learning

TikTok - https://www.tiktok.com/@measurablybetterlearning