Episode 52: Google Responsive Search, Intuit and MailChimp, Zoom Shares Dropping, Social Media Keys to Success, QR Codes, TikTok Marketing for B2B and Due Diligence when Acquiring a Business.

Media Captain Digital Marketing Podcast

• Google announced it will be killing expanded text ads, starting June 30, 2022 [learn more]. They will only serve responsive search ads moving forward. According to Google, responsive search ads see a 7% higher conversion rate than standard search ads. We’ve moved a lot of our clients towards responsive search.
• Intuit (parent company of QuickBooks) is in talks to buy MailChimp for an estimated $10 billion [learn more]. We love MailChimp and QuickBooks here at The Media Captain. We do a deep dive into the potential merger.
• Learn more about the critical thinking needed to decide where to allocate your advertising dollars towards.
• Heading into Labor Day weekend, Zoom shares were down more than 15%. Their stock wiped out More Than $15 Billion in market value after earnings revealed pandemic growth is waning. We dive into what we're seeing inside our organizations in terms of video communication.
• I spoke with Nano Swetman, the owner of a small eCommerce business in Columbus called Nano Macs Boutique. They have nearly 50,000 Instagram followers [view account]. I asked Nano about her key to social media success. I loved her answer. Authenticity and persistence. I do a deeper dive into her response in the podcast.
• With the massive uptick in QR code usage, we decided to create a postcard inside of our eCommerce box promoting Park Perfection, the skincare line we developed. This QR code on the postcard resulted in a 32% increase in Park Perfection orders on the DermWarehouse website!
• A piece of advice I would give to business owners and marketers is not to overthink your TikTok strategy. Like Nano Swetman said, authenticity wins at the end of the day. Your videos don’t need to be scripted or professional. During the podcast, I explain how TikTok videos can work for your business, even if you're B2B.
• If you are acquiring another business, do your due diligence with the digital assets you'll be obtaining.