Matt Candy – Successful approaches with Generative AI

Media Evolution

The Conference's main partner IBM hosted a talk during Wednesday’s Getting Grounded session focusing on approaches on AI, its uses and adaptations and our relation with it.
Matt Candy presents the numerous opportunities that generative artificial intelligence (Gen AI) offers, and provides insight into IBM’s human-centred approach to leveraging new technologies in their business.

Gen AI has an immense potential to grow GDP when used in smart and efficient ways. By learning how to integrate AI in all sorts of daily tasks, organisations can improve their business and, among other things, provide better customer experiences. How enterprises adopt and execute will define whether they unlock the larger scale of AI, according to Candy.

He emphasises the need for a human-centred approach, which is the fundament of IBM’s model for integrating Gen AI in their own organisation. This means using people’s actual tasks as the starting point for where to add value with Gen AI, as well as letting technology shape how we recruit in terms of desired skill sets.

According to Candy, people are only able to use Gen AI successfully when becoming an AI creator rather than a user. He provides us with what he considers to be the equation for Gen AI success in his talk.