Navigating Tech Transformations: Saurabh Kumar on AI, Data-Driven Marketing, and Building Meaningful Connections

MEDIASCAPE: Insights From Digital Changemakers

What if technology could be your ticket to navigating life's biggest challenges? Join us for an inspiring conversation with Saurabh Kumar, Senior Manager of Data Science at Kraft Heinz, as he walks us through his remarkable journey from a web developer in India to a tech-savvy leader in the U.S. Saurabh shares how his early career at Wells Fargo, amidst the 2008 financial crisis, set the stage for his success by integrating tech expertise with business strategies. Listen as he unpacks the secrets behind leveraging technology to forge impactful career paths, with insights that resonate well beyond the boardroom.
Get ready to explore the cutting-edge fusion of data and brand marketing. Saurabh reveals how data-driven tools are reshaping marketing strategies for companies, from industry giants like WhatsApp and Meta to the ambitious smaller businesses. Discover the importance of innovative brand tracking and the art of linking campaigns to product metrics. Be inspired by how Kraft Heinz managed to save a whopping $35 million by optimizing their marketing mix model, illustrating the undeniable power of strategic budget reallocation. We also share practical tips for small businesses aiming to make a big impact with targeted marketing and A-B testing.
AI isn't just a buzzword—it's transforming the marketing landscape in ways you might not expect. Saurabh breaks down how AI and machine learning are playing pivotal roles in everything from Uber's driver activation to creating dynamic podcast content. Hear about how generative AI is revolutionizing customer service and marketing creativity, and how customer segmentation is more crucial than ever for business success. But it’s not all algorithms and data points; Saurabh also emphasizes the importance of kindness and relationship-building in the digital age. Learn how a proactive, genuine approach can lead to lasting personal and professional growth.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.

Chapter

1. Navigating Tech Transformations: Saurabh Kumar on AI, Data-Driven Marketing, and Building Meaningful Connections (00:00:00)

2. Digital Changemakers Speaker Series (00:00:01)

3. Data-Driven Brand Marketing Strategies (00:09:38)

4. AI in Marketing & Customer Segmentation (00:24:03)

5. Building Relationships in Digital Media (00:34:23)