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Dr. Marcus Collins on his new book For the Culture
Manage episode 362285302 series 2380073
Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His new book is out today and as a proud Michigan resident, we wanted to spotlight his work in and around culture and share it with you.
240 episode
Manage episode 362285302 series 2380073
Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His new book is out today and as a proud Michigan resident, we wanted to spotlight his work in and around culture and share it with you.
240 episode
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