Teaching Your Customers: 4 Key Principles Michael Boezi: Consider The Source podcast

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Business Content Strategy Michael Boezi

Konten disediakan oleh Michael Boezi. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michael Boezi atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Michael Boezi: Consider the Source « »
Teaching Your Customers: 4 Key Principles

5y ago 11:58

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M4A•Beranda episode

Konten disediakan oleh Michael Boezi. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michael Boezi atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Do you like to be sold to? I don't. "Push marketing" can only generate awareness. While awareness is important, it's only Step 1. Trust comes when you try to teach your customers instead – bring some value to them instead of just pushing product on them.

Spending more on awareness campaigns won't scale. Input = output (that is... if you're lucky). Teaching your customers is a better path, and all you have to do is align your content strategy with this principle. Continuing my thread from last week, there are four key factors that will help you activate this dynamic: Experience, Generosity, Collaboration, and Strategy.

--- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

… continue reading

99 episode

#Business #Content Strategy #Michael Boezi

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Teaching Your Customers: 4 Key Principles

Michael Boezi: Consider the Source

published 5y ago

Bagikan

M4A•Beranda episode

Konten disediakan oleh Michael Boezi. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michael Boezi atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Do you like to be sold to? I don't. "Push marketing" can only generate awareness. While awareness is important, it's only Step 1. Trust comes when you try to teach your customers instead – bring some value to them instead of just pushing product on them.

Spending more on awareness campaigns won't scale. Input = output (that is... if you're lucky). Teaching your customers is a better path, and all you have to do is align your content strategy with this principle. Continuing my thread from last week, there are four key factors that will help you activate this dynamic: Experience, Generosity, Collaboration, and Strategy.

--- Support this podcast: https://podcasters.spotify.com/pod/show/mboezi/support

… continue reading

99 episode

#Business #Content Strategy #Michael Boezi

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