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The Starbucks Star Rewards Program: Data-Driven Marketing at Its Best
Manage episode 234465870 series 2097592
The Starbucks Star Rewards Program provides a great lesson to small businesses about the power of data-driven marketing.
Here are links to the articles I mentioned in the episode, and a couple others of interest.
First, the blog version of this episode (with graphics):
On the backlash when the program was first introduced:
- Starbucks' controversial new rewards program launches today — here are the major changes you should know about
- Starbucks Customers Are Pissed About the New Rewards Program
And some info about Starbucks' profit structure:
- The Economics of a Starbucks Cappuccino Grande
- Understanding Starbucks’ cost structure and operating expenses
99 episode
Manage episode 234465870 series 2097592
The Starbucks Star Rewards Program provides a great lesson to small businesses about the power of data-driven marketing.
Here are links to the articles I mentioned in the episode, and a couple others of interest.
First, the blog version of this episode (with graphics):
On the backlash when the program was first introduced:
- Starbucks' controversial new rewards program launches today — here are the major changes you should know about
- Starbucks Customers Are Pissed About the New Rewards Program
And some info about Starbucks' profit structure:
- The Economics of a Starbucks Cappuccino Grande
- Understanding Starbucks’ cost structure and operating expenses
99 episode
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