YouTube for Business: Where the World Goes to Learn

Michael Boezi: Consider the Source

YouTube is still the king of video, despite powerful challenges from Facebook, Instagram, and Snapchat. In Part 5 of the Social Media Strategy Series, I talk about how YouTube might fit into your overall content strategy, including how to monetize the platform.

Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business

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SHOW NOTES

Please note: As I mentioned in the last episode, Google Plus is officially shutting down as of April 2, 2019.

Here are the standout YouTube channels that I mentioned in this episode:

• Gary Vaynerchuk: Wine Library TV and The #AskGaryVee Show
• Marie Forleo: MarieTV
• Amy Schmittauer: Savvy Sexy Social
• Nick Jaffe: Just Nick

Here's my channel: http://youtube.com/MichaelBoezi, and a couple of examples of how I use playlists to "chain" content together in one narrative:

• Content Strategy For Small Businesses
• Twitter Basics Series

If you want to get into using YouTube Ads, here's a good starting point for you:

• Allowing ads on your videos or even creating your own ads
• Joining the YouTube Partner Program
• Google's Creator Academy

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