Longevity in Business

Mid Market Matters

CEO and Strategy Director for Taurus Marketing Sharon Williams joins this week’s episode. As Founder of one of Australia’s longest established integrated Marketing and PR agencies, Sharon’s experience and knowledge is an unbeatable combination. Sharon works with smart clients across all industries, from entrepreneurs, SMEs, to ASX-listed corporations. She has delivered award-winning solutions for over 1000 brands, across 6 continents, over an impressive 25 years. Her solutions are based on her unique, proven methodology, which she named The Taurus Bullseye. Renowned for her unparalleled levels of personalised service and a practical ‘No Bull’ approach that tells you exactly how it is and her international view of marketing in the UK, Hong Kong and Australia, Sharon’s purpose is sharing her experience to fast-track others.

Sharon emphasises the need for communication, stressing the need to critique and elevate communication to target markets: brands with the most reputable, loudest voices are consistently the ones that cut through. Not only is there a need to increase communication, but with the impact of Covid-19, Sharon highlights empathy as a new brand currency. This is especially relevant to mid-market businesses - demonstrating empathy confirms you are genuine, giving your business an edge, not just to staff, but also to clients. If increasing communication isn’t an option for you, then she recommends upping the experience that your clients have with your company, and ensuring you show empathy as you do so. You can find more about Sharon here, or on her Linked In.