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Facts vs Feelings: Why People Buy
Manage episode 358424241 series 3376027
Konten disediakan oleh Matt Tompkins and Two Brothers Creative. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Matt Tompkins and Two Brothers Creative atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Why do people buy? Do we buy products and services because of the facts or 'the specs,' or do we make purchases because of how it makes us feel? Understanding why people buy is fundamental to your business because you can't craft the right message if you don't know the answer to this question. In this episode we will showcase this Facts vs Feelings showdown where (sorry facts) only one matters to your marketing.
We will cover the 3 problems your business can solve for your customer, and the 1 problem that is most important for your marketing, including:
- External Problem
- Internal Problem
- Philosophical Problem
Is your marketing struggling? We provide free marketing reports to help small businesses know their strengths, weaknesses, and opportunities. Contact us today to book a strategy call with Two Brothers Creative.
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Midwest Mindset is a production of Two Brothers Creative, LLC—copyright 2023.
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