Episode 235 | Leading with Purpose: A Conversation with Deena Piquion

Millennium Live | A Leadership & Discovery Podcast

Join us for a compelling Millennium Live episode, as we dive into the fascinating journey of Deena LaMarque Piquion, Chief Marketing Officer of Xerox, a true trailblazer in the world of business and leadership. Deena shares her insights on leadership, and the intersection of life and work.

As the CMO of a renowned global company like Xerox, Deena brings a wealth of experience and a unique perspective to the table. In this interview, she opens up about her personal and professional journey, discussing the challenges she faced, the lessons she learned, and the principles that continue to guide her along the way. Deena also shares her thoughts on how aligning personal and organizational values can drive both individual and collective success. Learn about the initiatives she takes to reimagining legacy brands, while creating a culture of innovation and inclusion wherever she goes.

Whether you're an aspiring leader, a marketing enthusiast, or simply curious about the dynamic world of business, this episode offers inspiration and practical wisdom as an engaging conversation that transcends the corporate realm.

Deena was named chief marketing officer effective October 2021. In this role, Deena leads all aspects of global marketing and is responsible for enabling our go-to-market teams to generate revenue and build awareness and demand for Xerox, its offerings and new businesses.

Prior to her appointment she served as senior vice president and general manager of Xerox Latin America Operations. Deena has extensive P&L ownership and go to market experience. Prior to joining Xerox, Deena was with Tech Data Corporation for 19 years, most recently serving as vice president and general manager of Latin America & Caribbean. Deena is a member of the Advisory Board of Teach For America Miami Dade County, a nonprofit organization dedicated to educational equity and excellence. Deena was awarded the Florida Diversity Council Glass Ceiling Award in 2016, was selected as a CRN Women of the Channel Honoree in 2017 and was named to Diversity First’s Top 50 Women in Tech 2021 and Top 100 CMO’s in 2022. Deena is actively engaged in her community and passionate about supporting children’s cancer research and diversity and inclusion in technology. She is a dynamic blogger who created her own personally branded platform to share tips on personal and professional growth with an engaged following in the industry.

Deena holds a Master of Science in Foreign Service degree from Georgetown University and a Bachelor of Science degree from Vassar College. Deena also completed an executive leadership program in Women’s Leadership at Yale University.

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