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Marketing Campaigns that Changed the World: COCA-COLA's "Share a Coke" Campaign"
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Konten disediakan oleh Ruben Licera. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Ruben Licera atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In the sweltering heat of an Australian summer, Coca-Cola inaugurated a campaign that would soon revolutionize marketing landscapes globally. The iconic "Share a Coke" campaign sought to foster bonds through the personalized touch of having consumers' names imprinted on the Coca-Cola bottles, urging people to share a moment of refreshment and connection with their loved ones. Initially conceived for the Australian market, the initiative rapidly crossed borders to leave a global footprint, testament to the universal language of shared moments that Coca-Cola sought to champion.
Be sure to listen this episode of the Ruben Licera's Millionaire Marketer podcast!
And also, check the complete list of the Top and Best Marketing Campaigns of All Time that changed the world here.
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