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MWM - S.2 Ep. 7 Julia Perez - The Power of Authentic Branding & Effective Influencer Partnerships
Manage episode 431369978 series 3553230
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In this episode of Minutes With Mike, Mike Ryan sits down with Julia Perez, CMO of OWYN (Only What You Need). They delve into Julia's fascinating career journey, from her beginnings in fashion marketing to her pivotal role in the beverage industry. Discover how Julia's expertise in transparency, influencer marketing, and high-protein wellness has propelled OWYN to become a leading brand in the plant-based nutrition space. Tune in to learn about the innovative strategies behind OWYN's success, the impact of authentic branding, and Julia's insights on navigating the evolving landscape of consumer engagement.
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