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Building Data Monetization Capabilities that Pay Off

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Konten disediakan oleh MIT CISR. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh MIT CISR atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Stephanie Woerner reads MIT CISR's November 2019 research briefing, which was authored by Barb Wixom and Killian Farrell. See the text version and related content at https://cisr.mit.edu/publication/2019_1101_DataMonCapsPersist_WixomFarrell. Abstract: Data monetization—the direct or indirect conversion of data and analytics into financial returns—represents a key source of economic value for companies in the digital economy. This briefing draws on findings from an MIT CISR data monetization survey of 315 executives, sharing insights regarding the current state of data monetization capabilities and their impact on data monetization performance. The briefing explains that data monetization capabilities are evolutionary and specific to the monetization approach, which means that digital leaders must be persistent and purposed as they make capability investments.
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88 episode

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Manage episode 375498833 series 3409705
Konten disediakan oleh MIT CISR. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh MIT CISR atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Stephanie Woerner reads MIT CISR's November 2019 research briefing, which was authored by Barb Wixom and Killian Farrell. See the text version and related content at https://cisr.mit.edu/publication/2019_1101_DataMonCapsPersist_WixomFarrell. Abstract: Data monetization—the direct or indirect conversion of data and analytics into financial returns—represents a key source of economic value for companies in the digital economy. This briefing draws on findings from an MIT CISR data monetization survey of 315 executives, sharing insights regarding the current state of data monetization capabilities and their impact on data monetization performance. The briefing explains that data monetization capabilities are evolutionary and specific to the monetization approach, which means that digital leaders must be persistent and purposed as they make capability investments.
  continue reading

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