The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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What Is Data Monetization?
MP3•Beranda episode
Manage episode 374515837 series 3409705
Konten disediakan oleh MIT CISR. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh MIT CISR atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Barb Wixom reads MIT CISR's August 2023 research briefing, which she co-authored with Cynthia Beath and Leslie Owens. See the text version and related content at https://cisr.mit.edu/publication/2023_0801_DataMonetization_WixomBeathOwens. Abstract: Our forthcoming book, Data is Everybody’s Business: The Fundamentals of Data Monetization, is mainly about how to create value from data, but for data monetization to occur, any value you create must be realized. Realizing value from data is about converting value created—efficiency or customer value—into money or getting money directly from data by selling it. In this briefing we define the concept of data monetization as it is used throughout the book and describe how to generate financial returns from improving work, wrapping products with data-fueled features and experiences, and selling information solutions.
…
continue reading
88 episode
MP3•Beranda episode
Manage episode 374515837 series 3409705
Konten disediakan oleh MIT CISR. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh MIT CISR atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Barb Wixom reads MIT CISR's August 2023 research briefing, which she co-authored with Cynthia Beath and Leslie Owens. See the text version and related content at https://cisr.mit.edu/publication/2023_0801_DataMonetization_WixomBeathOwens. Abstract: Our forthcoming book, Data is Everybody’s Business: The Fundamentals of Data Monetization, is mainly about how to create value from data, but for data monetization to occur, any value you create must be realized. Realizing value from data is about converting value created—efficiency or customer value—into money or getting money directly from data by selling it. In this briefing we define the concept of data monetization as it is used throughout the book and describe how to generate financial returns from improving work, wrapping products with data-fueled features and experiences, and selling information solutions.
…
continue reading
88 episode
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