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Season 3, Episode 25: How to launch an app (with Offer Yehudai)
Manage episode 434045657 series 2419218
My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021.
In this episode, Offer and I discuss the process and methodology of launching a consumer product. Among other things, we explore:
- Offer's philosophy for launching and growing consumer products;
- How to balance the desire to grow as quickly as possible and seize a market opportunity with the necessity of building a strong product foundation;
- The most appropriate focal metrics to optimize against as a product is called, and how those metrics might change over time;
- The right approach to thinking about audience targets at the earliest stages of product development, absent data;
- How to manage product optimization at the early stages of product growth;
- The right approach to monetization at the early stages of product growth.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
87 episode
Manage episode 434045657 series 2419218
My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021.
In this episode, Offer and I discuss the process and methodology of launching a consumer product. Among other things, we explore:
- Offer's philosophy for launching and growing consumer products;
- How to balance the desire to grow as quickly as possible and seize a market opportunity with the necessity of building a strong product foundation;
- The most appropriate focal metrics to optimize against as a product is called, and how those metrics might change over time;
- The right approach to thinking about audience targets at the earliest stages of product development, absent data;
- How to manage product optimization at the early stages of product growth;
- The right approach to monetization at the early stages of product growth.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
87 episode
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