Episode 51: How To Navigate The Evolving Advertising And Revenue Landscape Mobile Games Playbook podcast

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Tech GameRefinery

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Episode 51: How to navigate the evolving advertising and revenue landscape

12M ago 31:13

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Konten disediakan oleh Liftoff. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Liftoff atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation.
In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely.
We'll discuss the constantly evolving dynamics of advertising and revenue, as well as the transformative impact of AI and user acquisition strategies.
Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.
Thank you for listening,
Mobile Games Playbook

… continue reading

59 episode

#Tech #GameRefinery

Artwork

Episode 51: How to navigate the evolving advertising and revenue landscape

Mobile Games Playbook

19 subscribers

published 12M ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh Liftoff. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Liftoff atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation.
In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely.
We'll discuss the constantly evolving dynamics of advertising and revenue, as well as the transformative impact of AI and user acquisition strategies.
Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.
Thank you for listening,
Mobile Games Playbook

… continue reading

59 episode

#Tech #GameRefinery

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