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Sedge Beswick - The Power of... Influencers
Manage episode 308470045 series 3010805
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Sedge Beswick isn’t just TBD Alumni, she’s MD of one of the leading influencers agencies worth the money in the world. A north star when it comes to all things influencer relations, social campaigns and strategy, Sedge’s knowledge comes from doing. There will be no holds barred in this chat because Sedge doesn’t believe in that. Listen in to find out where the power of influencers is now and where it’s going next.
ABOUT SEDGE BESWICK (@sedgebeswick)
Sedge Beswick is the Managing Director and Founder of Seen Connects, an innovative, global influencer and social marketing agency. Just some of the brands on Connects’ client list are Nike, Bumble, Panasonic and eBay. Connects’ influencer relationships include household names, such as musician Lewis Capaldi and television presenter Laura Whitmore. Previously with ASOS, Red Bull and Three, Sedge gets how to make people jiggle, create movements and make registers rings.
Passionate about education, Sedge also set up a mentor programme to support young people going into the marketing industry, and is now responsible for having placed over 50 young people into jobs in the UK.
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