Super-serving superfans – Jacquelle Horton of Fave on superfandom and superfan strategies for artists of all sizes

Music Ally Focus

Ep 156: Superfandom, superfandom, superfandom. Unless you’ve been living on the moon for the last year, you’ll not have been able to avoid the latest obsession of pretty much anyone working in the music industry. We chatted to Jacquelle Horton, CEO/Founder of superfan platform Fave, about the nature of superfandom – and we also dug into how to nurture it without taking advantage of enthusiastic fans.

The industry’s current interest in superfandom makes sense: whether you’re a DIY artist, a manager, a label, a booking agent, or anything else – it’s clear that super-serving your superfans makes fans more happy, and makes you more money. Plus, it dovetails nicely with the direct-to-fan business model many are trying to build. Jacquelle tells us about the power of superfandom and how to do it right.

Fave: https://faveforfans.com/

Eminem – Til I Collapse: https://www.youtube.com/watch?v=Pi3_Zs-oRUo

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