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Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising
Manage episode 430633512 series 3575255
Konten disediakan oleh Jon Evans and Orlando Wood. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jon Evans and Orlando Wood atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?
Timestamps
- 00:00 Intro
- 00:50 News
- 10:59 Ad of the week
- 13:54 Break from the commercials
- 18:18 Name that brand
- 24:41 Outro
9 episode
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