112 - Why Marketing is MORE Important than Ever in the AI Age with Chris Koerner

Nikonomics - The Economics of Small Business

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Join me, Nik (https://x.com/CoFoundersNik), and my business partner Chris Koerner (https://x.com/mhp_guy) as we explore the legacy of Frank Kern, the "OG" internet marketing guru. We break down his 8-step sales framework, from creating scarcity to overwhelming with value, and discuss how these strategies remain essential in the AI era. We also talk about the art of reverse-engineering marketing funnels, borrowing proven strategies, and adapting them for success. Plus, we explore two AI investment strategies - short-term "cigarette butt" opportunities vs. long-term, human-centered business models - and how trends like rebundling show how "what’s old becomes new again."

Questions This Episode Answers:

• What are Frank Kern’s key steps for selling anything?
• How can you reverse-engineer successful funnels for your business?
• What marketing insights can we learn from pioneers like Gary Halbert and Claude Hopkins?
• How can businesses prioritize human connection in the age of AI?
• What opportunities arise from the cyclical nature of business trends?

Enjoy the conversation!
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This week we covered:
00:00 The Origins of Internet Marketing and Frank Kern
10:07 Frank Kern's Eight-Step Selling Process
20:13 The Importance of Copying Successful Strategies
29:48 Investment Strategies in the Age of AI