73 - Why I Still Keep My Job While Making $300k/Yr from My Side Hustle with Alex Lathery

Nikonomics - The Economics of Small Business

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Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Alex Lathery (https://x.com/AlexLathery), who’s built a $300,000/year digital agency, while still holding down his full-time job at Procter & Gamble! In this episode, we explore Alex's journey from a side hustle to a thriving business, why he decided to keep his 9-5 job, and how he manages to scale his agency while balancing work and family life.

We also discuss the challenges of working with family, the power of Twitter for client acquisition, and Alex’s experiments with rank and rent SEO. If you've ever wondered whether you should quit your job for your side hustle, this episode is a must-listen.

Questions this Episode Answers:

• How did Alex build a $300k/year agency while still employed full-time?
• Why hasn’t Alex quit his job at Procter & Gamble?
• How does rank and rent SEO work, and is it worth it?
• What’s it like working with family in a business?
• How can Twitter and referrals be powerful tools for growing a digital agency?

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This week we covered:
00:00 Building a Side Hustle: Alex's Journey
10:09 From Engineering to Entrepreneurship: The Transition
19:46 Navigating Challenges: Sales Skills and Client Acquisition
29:50 Scaling the Business: Strategies and Growth
35:37 Balancing Act: Job Security vs. Entrepreneurial Freedom