How To Build A Successful Personal Brand in 2024 (Podcast Masterclass)

No Bollocks with Matt Haycox

What does it really take to build a personal brand that stands out in today’s world? In this episode on No Bollocks with Matt Haycox, I sit down with Kelly Lundberg, a top personal brand strategist, to uncover the secrets behind creating a brand that not only captures attention but also drives real success.
Kelly shares why personal branding is no longer optional—it's essential for anyone serious about making an impact. We dive into how to craft an image that’s both authentic and polished, balancing your online and offline presence to create a powerful, consistent brand. Kelly also opens up about her own journey, from starting with nothing to becoming a recognised expert in personal branding.
You'll get actionable advice on whether to start fresh or build on what you’ve already got and learn the importance of aligning your business and personal brand for maximum effect. Plus, Kelly reveals the one crucial element every strong personal brand needs and gives us a sneak peek into what’s next for her own brand evolution.
What you’ll learn from our conversation:
➡️ The essential elements of building a standout personal brand.
➡️ How to balance authenticity with a professional image.
➡️ The importance of a strong digital footprint in branding.
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Timestamps
0:00 - Entrepreneur, Brand Strategist, Author, Kelly Lundberg
0:51 - What is a Personal Brand and Why does everyone need one?
7:05 - Image Crafting and Authenticity
10:20 - Digital Footprint and Social Footprint
14:27 - Where does Kelly's journey start? Did she know what she was doing at the beginning?
17:59 - Personal Branding the Style Guru Business
19:25 - Starting Fresh or Building on Top of?
21:06 - Business Brand and Personal Brand
23:54 - Becoming an Author
27:50 - The ONE Thing You Should Have for a Personal Brand
31:39 - The Next Step in the Evolution of Kelly's Brand
35:01 - How to Find Kelly on Social Media
36:59 - Conclusion
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Chapter

1. Entrepreneur, Brand Strategist, Author, Kelly Lundberg (00:00:00)

2. What is a Personal Brand and Why does everyone need one? (00:00:51)

3. Image Crafting and Authenticity (00:07:05)

4. Digital Footprint and Social Footprint (00:10:20)

5. Where does Kelly's journey start? Did she know what she was doing at the beginning? (00:14:27)

6. The ONE Thing You Should Have for a Personal Brand (00:17:50)

7. Personal Branding the Style Guru Business (00:17:59)

8. Starting Fresh or Building on Top of? (00:19:25)

9. Business Brand and Personal Brand (00:21:06)

10. Becoming an Author (00:23:54)

11. The Next Step in the Evolution of Kelly's Brand (00:31:39)

12. How to Find Kelly on Social Media (00:35:01)

13. Conclusion (00:36:59)