The Art of Persuasion: Master Sales, Marketing, and Influence with Dr. Yaniv Zaid

No Bollocks with Matt Haycox

In this episode, we’re diving headfirst into the fascinating world of persuasion with Dr. Yaniv Zaid—better known as “Dr. Persuasion.” This guy is a powerhouse! With over 20 years in the game and a rock-solid background as a lawyer and economist, Dr. Zaid has helped more than 950 companies ramp up their marketing, sales, and influence skills. He’s got a unique take on how anyone, no matter their role, can master the art of persuasion.

We’re going to unpack what it takes to be a winning salesperson, why you’ve got to love what you sell, and how these skills aren’t just for the sales team. Trust me, persuasion is a must-have tool for everyone in the company, from managers to customer service reps!

Dr. Zaid’s also sharing the lowdown on building a killer personal brand. He’s got this thing he calls the “Ten Commandments of Sales” that are simple yet powerful enough to turn anyone into a top player in their field. And if you’ve ever faced rejection, don’t worry—Dr. Persuasion’s got your back with killer strategies to turn a “no” into a golden opportunity.

Plus, we dive into the power of language. The right words at the right time can make all the difference when it comes to closing a deal or losing a client. If you’re looking to sharpen your communication skills, elevate your marketing game, or just become more persuasive in everyday life, this episode is jam-packed with actionable insights from a true expert in the field.

With 11 bestselling books and over 2,500 lectures delivered on four continents, Dr. Persuasion has shaped the careers of thousands. You won’t want to miss this one—by the end of the episode, you’ll have a fresh perspective on what it takes to influence and crush it in today’s competitive landscape!

Timestamps:
0:00 - Who is Dr Persuasion
0:57 - Sales and Marketing
3:00 - Loving Your Product
4:02 - Do you work solely with Sales teams or across Company Departments?
6:02 - Everyone Needs Sales
8:46 - How does it all fit into 11 books?
13:35 - Buiulding a Personal Brand
18:21 - Ten Commandments of Sales
21:02 - How important are certain words in sales?
26:52 - How to deal with someone who doesn't want to buy?
29:32 - Where to Find Dr Persuasion

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▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/

▶ Website: https://matt-haycox.com/podcasts/

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Who Is Matt Haycox? - Click for BADASS Trailer
I’m Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.

With over 25 years of experience building and funding businesses across industries, I’ve faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.

Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.

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Chapter

1. Who is Dr Persuasion? (00:00:00)

2. Sales and Marketing (00:00:57)

3. Loving Your Product (00:03:00)

4. Do you work solely with Sales teams or across Company Departments? (00:04:02)

5. Everyone Needs Sales (00:06:02)

6. How does it all fit into 11 books? (00:08:46)

7. Building a Personal Brand (00:13:35)

8. Ten Commandments of Sales (00:18:21)

9. How important are certain words in sales? (00:21:02)

10. How to deal with someone who doesn't want to buy? (00:26:52)

11. Where to Find Dr Persuasion (00:29:32)