GTM01 - The Sales Discipline and FinTech, with Jennifer Bers, Ex VP Sales at Onfido

Notion Capital - enterprise tech startups

A very honest conversation about sales with the one and only Jennifer Bers, who lives and breathes sales excellence, and has lost none of her passion and energy around the craft. Her drive and results are incredible.

Highlights:
- There are four key traits to look out for when Sales hiring: intelligence, integrity, hunger and coachability
- In order to structure your team, you need to understand the market you’re going after
- Understanding and implementing MEDDPICC when managing a team in order to forecast accurately

Jennifer has had an incredible career in sales, both as an individual contributor and as a leader, in her positions as National Account Executive at Yahoo, UK Sales Director at Bazaarvoice and VP of Sales at Onfido, now taking a temporary break from staring at Zoom for 12 hours a day.
In this episode we explore how Jennifer has developed her skills, built teams, grown companies and figured out the GTM formula.

Hosted by Andy Leaver, Operating Partner at Notion Capital, and Paul Papadimitriou.
Read more about what we talked about: https://notion.vc/resources/the-sales-discipline-and-fintech/