Why These Irrational Prices Actually Work Nudge podcast

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Business Marketing Phill Agnew

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Why these irrational prices actually work

3M ago 23:04

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Konten disediakan oleh Phill Agnew. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Phill Agnew atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often trump rational approaches. Today, Melina Palmer, host of the Brainy Business, explains why irrational prices surprisingly sell.

Melina’s podcast: https://thebrainybusiness.com/

Melina’s book (with free chapters): https://thebrainybusiness.com/nudge

Fiji ad: https://tinyurl.com/yufdwdj9

Cleveland Utilities Response: https://tinyurl.com/4hhh45wj

… continue reading

187 episode

#Business #Marketing #Phill Agnew

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Why these irrational prices actually work

92 subscribers

published 3M ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh Phill Agnew. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Phill Agnew atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often trump rational approaches. Today, Melina Palmer, host of the Brainy Business, explains why irrational prices surprisingly sell.

Melina’s podcast: https://thebrainybusiness.com/

Melina’s book (with free chapters): https://thebrainybusiness.com/nudge

Fiji ad: https://tinyurl.com/yufdwdj9

Cleveland Utilities Response: https://tinyurl.com/4hhh45wj

… continue reading

187 episode

#Business #Marketing #Phill Agnew

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