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Why too much choice is a bad thing

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Konten disediakan oleh Phill Agnew. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Phill Agnew atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the more sales.This made sense to almost everyone, except today’s guest. See, today’s guest, the world leading expert on choice told Proctor and Gamble, the company behind Head and Shoulders, to reduce the number of variations from 26 to 15.

And when they did, sales increased by 10%. Find out why on today’s episode of Nudge, featuring the brilliant Sheena Iyengar.

Sheena’s book Think Better: https://tinyurl.com/55atv59w

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

  continue reading

187 episode

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Why too much choice is a bad thing

Nudge

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Manage episode 380555113 series 3361492
Konten disediakan oleh Phill Agnew. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Phill Agnew atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the more sales.This made sense to almost everyone, except today’s guest. See, today’s guest, the world leading expert on choice told Proctor and Gamble, the company behind Head and Shoulders, to reduce the number of variations from 26 to 15.

And when they did, sales increased by 10%. Find out why on today’s episode of Nudge, featuring the brilliant Sheena Iyengar.

Sheena’s book Think Better: https://tinyurl.com/55atv59w

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

  continue reading

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