Bower Architecture

Office Talk Australia, Marketing for Architecture

Anna Dutton is a co-director of Bower Architecture, a Melbourne-based practice who are known for creating timeless, memorable and inspirational homes—while also making the journey and client experience as exciting, rewarding and comfortable as possible.

In this episode, Anna and I chatted about:

• How Bower has figured out a crystal clear marketing message, and how they use it consistently across all their marketing platforms.
• How Anna has become more comfortable with marketing over time, and the simple changes she's discovered that have lead to big results.
• The process Anna takes to welcome new clients onboard, get them excited about the process and help them to understand the value of working with an architect.
• The unique customer personas Bower have developed that help them know exactly who they are talking to in their marketing.
• Why Anna asks the question "how can we help people" when developing Bower's marketing strategy.

If you’d like to learn more about Bower Architecture, you can visit bowerarchitecture.com.au or follow them on Instagram at @bowerarchitecture.

If you enjoyed this episode of The Architecture Firm Marketing Podcast, please leave a rating, write a review, and subscribe. It helps other architects to find the show and benefit from these conversations, so I really appreciate it.

If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 30-minute gifted consultation to discuss your marketing situation.