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Lego's Secret to Retail Success: Engaging Experiences, Omni Journeys & AI With Martin Urrutia Islas

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Konten disediakan oleh Omni Talk Retail. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Omni Talk Retail atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Join Omni Talk's Chris Walton and Anne Mezzenga as they speak with Martin Urrutia Islas, Global Head of Retail Innovation and Experience at Lego, live from the VusionGroup studio at the World Retail Congress in Paris. In this exclusive interview, Martin shares the secrets behind Lego's success in creating engaging retail experiences that keep customers coming back for more. Discover how Lego: - Develops and tests new in-store experiences, like the Minifigure Factory - Balances digital and analog experiences to enhance customer engagement - Evolves from omnichannel retail to "omni experiences" that bridge the gap between in-store and online - Leverages AI while maintaining a human-centric approach to retail innovation - Collaborates with brands and the United Nations to celebrate creativity and play Plus, get a sneak peek at the exciting Lego products and events coming soon, including the first-ever Global Day of Play! #Lego #RetailInnovation #CustomerEngagement #OmniExperiences #AIinRetail #HumanCentricRetail #GlobalDayOfPlay #LegoxUN #OmniTalkPodcast #WorldRetailCongress
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1035 episode

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Manage episode 413975848 series 2106196
Konten disediakan oleh Omni Talk Retail. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Omni Talk Retail atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Join Omni Talk's Chris Walton and Anne Mezzenga as they speak with Martin Urrutia Islas, Global Head of Retail Innovation and Experience at Lego, live from the VusionGroup studio at the World Retail Congress in Paris. In this exclusive interview, Martin shares the secrets behind Lego's success in creating engaging retail experiences that keep customers coming back for more. Discover how Lego: - Develops and tests new in-store experiences, like the Minifigure Factory - Balances digital and analog experiences to enhance customer engagement - Evolves from omnichannel retail to "omni experiences" that bridge the gap between in-store and online - Leverages AI while maintaining a human-centric approach to retail innovation - Collaborates with brands and the United Nations to celebrate creativity and play Plus, get a sneak peek at the exciting Lego products and events coming soon, including the first-ever Global Day of Play! #Lego #RetailInnovation #CustomerEngagement #OmniExperiences #AIinRetail #HumanCentricRetail #GlobalDayOfPlay #LegoxUN #OmniTalkPodcast #WorldRetailCongress
  continue reading

1035 episode

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