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Konten disediakan oleh Rob Jones and Ultimate Content. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Rob Jones and Ultimate Content atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Haleon global marketing VP Simon Peel consults with Rory Sutherland on healthcare & data

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Manage episode 401096939 series 2770141
Konten disediakan oleh Rob Jones and Ultimate Content. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Rob Jones and Ultimate Content atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Simon Peel has worked for, among others, MediaCom, Mindshare, 20th Century Fox and Adidas. Now he's Vice President of Global Marketing for the healthcare brand Haleon born out of GSK, Novartis and Pfizer.


In our Top Two Challenges, Simon describes the challenges facing both Haleon and the sector as a whole as being similar; through advertising, the need to create an emotional connection between the consumer and the brand in order to differentiate from retailers' own brand. As Rory says, price is key and sometimes you don't wake up with a 50p headache it's a £2.80 headache! The guys discuss marketing procurement and testing. Has the spreadsheet taken over?


Also under consideration, placebos, the dumb principal (sic), Sir Patrick Valance gets a shout as does RADIO with Rory saying he never heard a radio campaign that didn't work and yet it's often the bit that gets cut from the budget.


If you want to do business with the UK’s leading brands Request an ALF Insight demo.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

52 episode

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iconBagikan
 
Manage episode 401096939 series 2770141
Konten disediakan oleh Rob Jones and Ultimate Content. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Rob Jones and Ultimate Content atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Simon Peel has worked for, among others, MediaCom, Mindshare, 20th Century Fox and Adidas. Now he's Vice President of Global Marketing for the healthcare brand Haleon born out of GSK, Novartis and Pfizer.


In our Top Two Challenges, Simon describes the challenges facing both Haleon and the sector as a whole as being similar; through advertising, the need to create an emotional connection between the consumer and the brand in order to differentiate from retailers' own brand. As Rory says, price is key and sometimes you don't wake up with a 50p headache it's a £2.80 headache! The guys discuss marketing procurement and testing. Has the spreadsheet taken over?


Also under consideration, placebos, the dumb principal (sic), Sir Patrick Valance gets a shout as does RADIO with Rory saying he never heard a radio campaign that didn't work and yet it's often the bit that gets cut from the budget.


If you want to do business with the UK’s leading brands Request an ALF Insight demo.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

52 episode

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