Simon Mottram on Rapha, brand marketing and why bike racing is broken.

On Design with Justyna Green

Simon Mottram founded Rapha back in 2004 and served as the CEO until 2021. In our conversation he reflects back on his time in luxury brand marketing, why and how Rapha was founded and how it evolved over the years. We also dive into the world of bike racing, Rapha’s involvement in it, and everything that’s wrong with how bike racing operates, from Simon’s point of view. The conversation is a brilliant insight into brand marketing, and creating a brand that has a community and a purpose at its heart.

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Rapha's website: rapha.cc --

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Podcast music and production: James Greenfield

Production: Green Podcast Productions