Whitney Ennis on Building Brand and Business in Transportation

ON THE MOVE: Transportation Sales & Marketing Success Stories

Whitney Ennis, our guest and VP of Marketing and Communications at Trailer Bridge, shares her journey from a childhood influenced by her truck driver father to becoming a leader in the transportation marketing industry. Whitney's story brings to light the significance of personal branding in today's digital age, supported by insights from a Brand Builders Group study. Together, we explore how personal and corporate branding are intertwined, offering a fresh perspective on how these elements influence corporate success and decision-making, especially for younger generations seeking companies that resonate with their values.
Our conversation further touches on the professional growth and community engagements that have shaped our careers. With anecdotes from Whitney's transition from journalism to marketing and my own experiences with industry groups like the Propeller Club and TMSA, we find common ground in the importance of building meaningful relationships. These professional communities have evolved beyond networking to become pillars of support, particularly during challenging times like the COVID-19 pandemic. Whitney's path underscores the value of passion, seizing the right opportunities, and letting life's journey guide us toward fulfilling roles.
Balancing work and family life, especially for women in male-dominated industries, is a recurring theme. Whitney and I open up about our experiences with juggling career and personal commitments, highlighting the critical role of a strong support system and transparent communication. We underscore the necessity of setting boundaries and the importance of self-care to maintain well-being amidst life's chaos. As we reflect on the past, we offer heartfelt advice to our younger selves, encapsulating the continuous journey of growth, learning, and self-evolution.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Chapter

1. Personal Branding in Transportation Marketing (00:00:00)

2. Professional Growth and Recognition (00:13:11)

3. Balancing Work and Family Life (00:21:48)

4. Reflections on Personal and Professional Growth (00:29:22)

5. Lessons on Preparation and Positioning (00:32:30)