023. How the Publishing Industry Has Been Affected by Covid with Steph McCabe

Online Events Made Simple

Have you been wondering how to make the big pivot to virtual events? Are you a complete newbie when it comes to event technology and the virtual event world? As we speak with guest speakers and discuss our own experiences with the virtual and hybrid event industry, we will be going through the challenges you may face along the way and how to overcome these.

With the current situation, the rise and requirement for virtual and hybrid events are definitely on the rise - have you made the move yet? Listen to our live podcast every week on our Facebook page, or you can listen to the podcast version to find out how you can make your online events simple.

In this episode, we’re joined with Steph McCabe from PPA. Steph is the Events and Marketing Manager at PPA.

Steph discusses how the PPA adjusted to the virtual world and why they decided to make their events virtual this year. It’s interesting to hear her thoughts on where she see’s virtual going and we discuss how the publishing industry has been impacted.

Who is PPA (01:00) What events PPA were running pre covid (01:25) Challenges PPA faced with virtual events (06:44) How webinars can keep your audience engaged (08:20) Concerns PPA had with virtual events (14:00) Would PPA do virtual events again? (18:26) Where PPA will be in the next year (22:35)

EVENTMIND is a market leader in the virtual meetings and events sector. EVENTMIND provides training, consultancy and delivery for businesses looking to engage virtually with their audience and community. You can give us an email on [e-mail] or alternatively call us on 0330 133 3485.

EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). There’s no platform which is an ‘all in one’ or ‘all inclusive’ solution when it comes to virtual event platforms. Bear in mind, most virtual event platforms were originally live event apps or software. Covid19 accelerated many platforms to pivot into creating virtual event solutions. In the long run, this seems to be a smart move as hybrid events are likely to become standard (especially if you understand how to monetize hybrid events and maximise global audience reach).